Despite year-end discounts motown March sales disappoint; Maruti, Tata Motors buck the trend

作者:Julie 時間:2018-04-04 18:54:40 標籤: 分類:

Mouth-watering discounts, low lending rates, new launches and pressure on dealers to meet their year-end sales targets pushed domestic sales volumes for a few brands during March, but most were left wanting for more.

Only Maruti Suzuki and Tata Motors logged double digit growth during March while other five automakers, Mahindra & Mahindra, Honda, Toyota, Ford and Hyundai, posted a degrowth to single digit growth during last month.

Together, the seven companies, which control nearly 95 percent volumes of the domestic market, posted a growth of 9 percent during last month to 2.78 lakh units as compared to 2.55 lakh units.

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Country’s largest car maker Maruti Suzuki remained the outlier posting a growth of 16 percent during last month to 1.48 lakh units in domestic sales. Volumes were driven by Alto, Wagon R, Dzire, Swift, Brezza and Baleno.

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Maruti Suzuki, which controls 50 percent of the market, has been witnessing robust demand for new models such as Brezza, Swift and Dzire even as Baleno continued to attract buyers despite being in the market for more than 18 months.

Tata Motors』 rise in volumes remained unchallenged during March as new launches such as Nexon and Tiago shore up wholesales (sales from manufacturer to dealer) for the Mumbai-based company. The company’s sales grew by 31 percent to 20,266 units.

Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors, said, 「We have ended FY18 with a robust sales performance with a growth of 31%, on the back of our new generation cars. With Nexon we are making good progress in the UV segment. We look forward to sustaining this growth rate and continue this momentum in FY 19.」

South Korean brand Hyundai, the second largest car maker in India, clocked a growth of just 7 percent during last month at 48,009 units. This growth was only slightly higher than its full year growth of 5 percent.

Utility vehicle specialist Mahindra & Mahindra (M&M) clocked a volume growth of 4 percent during the year at 26,555 units. New launches such as the upgraded version of the KUV100, compact Bolero helped push volumes to a certain extent.

Rajan Wadhera, President, Automotive Sector, M&M With three of our critical new automotive launches lined up in FY19, we are confident of increasing our market share in the utility vehicle space」.

Two Japanese heavyweights, Honda and Toyota, posted a fall in volumes last month. With no new products in the portfolio, except the WR-V, Honda volumes slumped 28 percent during last month to 13,574 units. Toyota, meanwhile, marked a fall of 9 percent during the same month to 12,539 units. Toyota too has not had a new product launch in sometime.

Meanwhile, two-wheeler companies recorded a robust volume growth for March despite the SC-directed aberration of BSIII-BSIV impact that occurred during the same month last year. Bike and scooter making companies had announced a two-day fire sale in March 2017 of BS-III vehicles as their sales after April 1 were invalid.

Hero Motocorp, last month, recorded volumes growth of 20 percent, clocking its highest ever monthly sales of 7.3 lakh. Chennai-based TVS Motor Company, the country’s third largest two-wheeler making firm, posted a growth of 22 percent at 2.65 lakh. Pune-based Bajaj Auto, reported a growth of 5 percent growth backed by updated products such as Pulsar and Avenger series. The company reported volumes of 1.58 lakh units during last month.


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